OpenAI & Startups: AI’s Fast-Paced Reality

OpenAI and Startups: A Fast-Moving Reality

It’s a whirlwind out there, apparently. The world of AI, as Marc Manara, OpenAI’s head of startups, described it, has moved well beyond the realm of experiments and ideas. Speaking on TechCrunch’s Equity podcast at TechCrunch Disrupt 2025, he painted a picture of a sector in hyperdrive.

Seems like just yesterday, we were all talking about AI’s potential. Now, according to Manara, AI-native companies are hitting $200 million in annual recurring revenue. That’s… a lot. And the pace? Forget two-week product cycles; we’re talking about days, even single days, to get something new out there.

Meanwhile, OpenAI is right in the thick of it. Helping, as Manara put it. But what does that really mean, on the ground? What are these startups actually *doing* with the tools they’re getting?

Earlier today, I was reading a bit about this. Russell Brandom, who was hosting the podcast, really dug into the details. The rapid shift, the shrinking timelines – it’s all kind of mind-boggling, if you stop to think about it. It’s a bit like trying to catch a speeding train.

Officials from OpenAI have been quoted, of course, but it’s the sense of speed that sticks with me. And the implications. If product cycles are truly measured in days, well, that changes everything. It changes how you build, how you test, how you even *think* about what you’re building.

“The reality has advanced far beyond ideas,” Manara said during the podcast. A simple sentence, but it carries a lot of weight, doesn’t it?

And it makes you wonder… what’s next?

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