Flipkart has launched an innovative campaign during IPL 2026, offering users a unique way to discover deals on electronics and other products. The initiative involves capturing photos of umpire signals during IPL matches, which often resemble different products.
Users can participate by scanning a QR code and sending the image of the umpire’s signal to Flipkart’s official WhatsApp chat. Participants will then be prompted to identify the product category represented by the signal, such as a fan, a top-load washing machine, a front-load washing machine, or a TV.
Upon receiving the correct product category, Flipkart will provide relevant deals. Users can tap on a coupon code, which redirects them to the Flipkart app. Here, the discount can be applied in the ‘My Rewards’ section to purchase items like ACs or fans at reduced prices.
For example, a third umpire review signal might represent a TV, while a free hit could signify a top-load washing machine. This interactive approach aims to enhance user engagement and provide a fun way to access discounted products during the IPL season.