Tag: Startup

  • CVector’s $5M Raise: Can Industrial AI Deliver?

    CVector’s $5M Raise: Can Industrial AI Deliver?

    The news hit late last month, January 2026: CVector, the New York-based industrial AI startup, had closed a $5 million funding round. The announcement, a familiar beat in the tech news cycle, felt different somehow. CVector wasn’t just another flashy app or consumer gadget. They were building, as they put it, a “nervous system” for big industry. A brain, for factories.

    The task ahead, though, is the real story. Founders Richard Zhang and Tyler Ruggles now face the pressure of demonstrating that their AI-powered software layer actually delivers on its promise. That promise, of course, being real-world savings on an industrial scale. Showing the money.

    The funding, though, is a marker. A signal. It speaks to a certain belief in the potential here. Especially given the current economic climate, where investment feels…careful. Or maybe I’m misreading it.

    As per reports, the pre-seed funding came at a crucial time. The market is increasingly wary of unsubstantiated claims in the AI space. Investors, as one analyst put it, are starting to demand “proof of concept, not just PowerPoint.”

    One of the key selling points for CVector, according to those familiar with the company, is its ability to integrate with existing infrastructure. They’re not talking about a rip-and-replace scenario, but a layer that sits on top of current systems. This, in theory, allows for a faster, less disruptive implementation, and, crucially, a quicker path to showing returns.

    Of course, the devil is always in the details. Or, in this case, the data. The kind of data that, according to a recent report from the Brookings Institution, is critical to proving the value of any AI implementation. The report emphasized the need for careful measurement and granular analysis of cost savings.

    The pressure is on to show tangible results, and fast. The success of CVector will depend on its ability to translate its AI capabilities into quantifiable gains for its industrial clients. That means showing how this technology impacts the bottom line. It’s not just about the tech itself, it’s about the financial impact. And that’s what everyone will be watching.

    That said, it does seem like CVector has a head start. They’ve been quiet, but persistent, in their approach.

    The market will be watching very closely.

  • Blockit Secures $5M Seed Round for AI Calendar Automation

    Blockit Secures $5M Seed Round for AI Calendar Automation

    It’s a Monday morning, January 22, 2026. The air in the newsroom feels thick with the usual pre-market tension, screens already flashing financial updates. Amidst the buzz, a new headline flickers: Blockit, an AI startup founded by a former Sequoia partner, just closed a $5 million seed round, led by — well, by Sequoia, which feels almost too neat.

    Blockit, the company, is building an AI agent designed to do the calendar dance for you. The agent communicates directly with other calendars, negotiating meeting times and availability, taking the hassle out of scheduling. Or that’s the pitch, anyway.

    The details, as always, are what matter. This seed round, as per the TechCrunch report, will likely fuel expansion. Hiring, maybe? Definitely more engineering. But the real story, the one that’s still unfolding, is how this technology will reshape the workday, and the broader implications. It’s an interesting shift.

    Consider the market right now. The productivity software sector is already crowded, but there’s a persistent inefficiency. Calendar management, the bane of every busy professional’s existence, is ripe for disruption. And if Blockit can deliver on its promise, automating this process could save countless hours.

    “AI is increasingly being used to streamline administrative tasks,” says Dr. Emily Carter, a tech analyst at the Brookings Institute, during a quick call. “This is a natural progression.”

    The $5 million seed funding is a significant vote of confidence, especially given the current economic climate. Investment is cautious right now, so this is a signal. A good one.

    Sequoia’s involvement is another data point. They rarely back a project lightly. Their investment decisions often telegraph future market trends, so this could mean something.

    There’s a lot of potential here, but a lot of questions, too. What’s the user experience? How well does the AI negotiate? And the big one: how secure is the data? These are all things that will matter.

    For now, the story is the funding. And the promise. A promise of a more efficient workday, and a reminder that even in the complex world of finance, some problems are just about making life easier.

  • Humans& Bets on AI Collaboration: The Next Frontier

    Humans& Bets on AI Collaboration: The Next Frontier

    The hum of servers filled the room, a constant thrum beneath the focused energy of the team. It was late October 2025, and the Humans& engineers were deep in the weeds, poring over thermal test results. A new generation of foundation models for collaboration, as they called it, was on the line.

    Founded by alumni from Anthropic, Meta, OpenAI, xAI, and Google DeepMind, Humans& is betting big that the next leap in AI isn’t just about bigger models, but better coordination. Their focus, unlike many in the current AI landscape, isn’t on chatbot technology. Instead, they’re building systems designed for collaboration. Think AI that can help teams work together, not just generate text.

    The core of their approach, according to sources familiar with the company, involves a shift in how AI models are trained and deployed. Instead of solely focusing on language generation, Humans& is building models capable of understanding and responding to complex, multi-agent interactions. This means the AI can, for example, coordinate tasks, manage projects, or even facilitate negotiations. This is a big departure from current models.

    “The market is definitely moving in this direction,” said analyst Sarah Chen of Deepwater Research, during a call earlier this week. “We’re seeing a push for AI that can handle more complex workflows, and Humans& is positioned to capitalize on that.” Chen estimates the market for collaborative AI tools could reach $10 billion by 2027.

    The team is working towards several milestones. The M100 model, slated for release in early 2026, focuses on basic task coordination. The M300, planned for 2027, will incorporate advanced features like real-time decision-making and dynamic resource allocation. That’s the plan, anyway.

    Meanwhile, the supply chain is a constant concern. Export controls and manufacturing capacity are major hurdles. The team is aware of the limitations. They’re dealing with the same chip constraints and manufacturing bottlenecks as everyone else. SMIC versus TSMC is a daily conversation, and the US domestic procurement policies add another layer of complexity.

    The challenge, as some see it, is proving the value of coordination. It’s a different metric than the current benchmarks of language models. But Humans& is confident. The company believes that by focusing on collaboration, they can unlock a new level of productivity and efficiency.

    It’s a long shot, maybe. But the engineers kept working, the servers kept humming. The future, in their view, is collaboration.

  • PraxisPro Secures $6M Seed Funding for AI Medical Sales Training

    PraxisPro Secures $6M Seed Funding for AI Medical Sales Training

    PraxisPro Secures $6M Seed Funding to Revolutionize Medical Sales Training with AI

    In a significant boost for the medical sales sector, PraxisPro, a startup leveraging artificial intelligence to transform sales training, has successfully closed a $6 million seed funding round. The investment, led by AlleyCorp, underscores the growing interest in AI-driven solutions for specialized professional development. Founded by a former pharma sales rep, PraxisPro is poised to disrupt the traditional methods of training medical product sales representatives.

    The Innovative Approach of PraxisPro

    PraxisPro distinguishes itself by utilizing small language model AI to provide highly targeted and effective coaching. This approach focuses specifically on the nuanced requirements of medical product sales. The training programs are designed to enhance the product knowledge, sales techniques, and overall performance of sales representatives. This specialized focus aims to address the unique challenges and complexities inherent in the medical sales landscape.

    The company’s innovative use of AI allows for personalized training experiences, adapting to the individual needs and learning styles of each sales rep. This tailored approach is a departure from the one-size-fits-all training methods often seen in the industry. The investment from AlleyCorp will enable PraxisPro to further refine its AI-driven coaching platform and expand its reach within the medical sales market.

    Key Players and the Investment

    The seed funding round, which closed on January 21, 2026, marks a pivotal moment for PraxisPro. The investment from AlleyCorp provides both financial backing and strategic guidance. AlleyCorp, known for its investments in early-stage tech companies, recognizes the potential of PraxisPro’s AI-powered coaching model to reshape the medical sales training landscape. The founder, a former pharma sales rep, brings invaluable industry experience and a deep understanding of the challenges faced by sales professionals in this field.

    The investment will be used to enhance the company’s AI training platform, expand its team, and broaden its market reach. The focus on small language models allows for cost-effective and efficient training solutions. This approach enables PraxisPro to offer accessible and impactful training programs to a wider audience of medical sales representatives.

    Why This Matters for the Future

    The success of PraxisPro highlights a broader trend: the integration of AI into professional development. This technology offers the potential to create more effective, personalized, and accessible training programs. For medical sales, this means better-prepared sales representatives, improved product knowledge, and ultimately, more effective communication with healthcare professionals. This, in turn, can lead to better patient outcomes and more efficient healthcare practices.

    The funding also reflects the growing recognition of the importance of specialized training in the medical sales industry. As medical products and technologies become increasingly complex, the need for highly skilled sales professionals grows. PraxisPro’s AI-driven approach is well-positioned to meet this demand, providing a cutting-edge solution for training and development.

    Conclusion

    PraxisPro’s $6 million seed funding round is a significant milestone for the company and the medical sales industry. With the backing of AlleyCorp and the innovative use of AI, PraxisPro is set to make a lasting impact on how medical sales representatives are trained and developed. This investment not only supports the growth of a promising startup but also contributes to the advancement of effective, technology-driven solutions in the healthcare sector.

  • Humans& Raises $480M for Human-Centric AI

    Humans& Raises $480M for Human-Centric AI

    Humans& Raises $480M to Build Human-Centric AI

    In a move that signals a significant shift in the AI landscape, Humans&, a startup with a compelling vision, has announced a substantial $480 million seed round. The company, founded by a team of industry veterans from Anthropic, xAI, and Google, is setting out to redefine the role of AI, focusing on how it can empower individuals rather than simply automating tasks. This approach is reflected in their core philosophy: AI should augment human capabilities, not replace them.

    A New Approach to Artificial Intelligence

    The core tenet of Humans& is a human-centric approach to AI development. This means that the technology will be designed with a focus on enhancing human potential, creativity, and decision-making. The funding will be used to further develop this vision and bring it to fruition. This is a crucial distinction from the prevailing narrative that often focuses solely on automation and efficiency.

    The impressive seed round, which values the company at $4.48 billion, speaks volumes about the confidence investors have in this approach. It also highlights the growing recognition of the need for AI that aligns with human values and goals. The fact that the founding team hails from leading AI companies such as Anthropic, xAI, and Google adds significant weight to the project, bringing a wealth of experience and expertise to the table.

    Key Players and Their Vision

    While specific details about Humans&’s products and services remain limited, the company’s mission is clear: to build AI that serves humanity. The founders, with their combined experience, are well-positioned to achieve this goal. Their backgrounds suggest a deep understanding of the technical challenges and ethical considerations involved in AI development. The founders’ past experience at Anthropic, xAI, and Google underscores their commitment to innovation and their understanding of the current AI landscape.

    The Significance of the Seed Round

    The $480 million seed round is a significant investment, indicating strong investor confidence in Humans&’s potential. Seed rounds typically fund early-stage development, allowing startups to build their core technology, hire talent, and begin establishing their market presence. This substantial funding will enable Humans& to accelerate its research and development efforts, expand its team, and potentially launch its first products or services. The large valuation suggests that investors believe in the long-term viability and disruptive potential of a human-centric AI approach.

    The funding round also signals a broader trend in the tech industry. There’s a growing recognition that AI should be developed responsibly, considering its impact on society and individual well-being. Humans& is positioned to be a leader in this movement, demonstrating that ethical considerations and commercial success can go hand in hand. The company’s success could pave the way for other startups and established companies to adopt similar human-centric approaches.

    Looking Ahead

    The future of AI is being actively shaped by companies like Humans&. As the company moves forward, it will be interesting to see how its human-centric vision translates into tangible products and services. The startup’s progress will undoubtedly be closely watched by investors, industry analysts, and the broader public, all eager to see how AI can be harnessed to empower people and create a more positive future.

    The company’s focus on human empowerment, combined with the expertise of its founding team and the backing of significant funding, positions Humans& as a key player in the evolving AI landscape. Their success could redefine the relationship between humans and artificial intelligence.

  • Grubhub Acquires Claim: Restaurant Loyalty Shakeup

    Grubhub Acquires Claim: Restaurant Loyalty Shakeup

    The news hit the wires on January 20, 2026, or so the reports indicated. Grubhub’s parent company, the folks over at Just Eat Takeaway.com, had made a move. They’d acquired Claim, a startup focused on restaurant rewards programs. The deal, still unfolding in terms of its full impact, is designed to give restaurants on the Grubhub platform access to Claim’s customer acquisition and retention tools. And, of course, allow Grubhub diners to earn rewards.

    It’s a strategic play, no doubt about it. The online food delivery sector is a battlefield, and every advantage matters. The acquisition is an attempt, to strengthen Grubhub’s position, to keep diners engaged, and to offer restaurants a more robust suite of services. The terms of the deal weren’t immediately disclosed, but market analysts were already crunching numbers, trying to estimate the long-term implications.

    The move comes at a time of shifting consumer behavior. The pandemic changed everything, of course, and the habits formed then still linger. People are still ordering in. But they’re also, more than ever, looking for value. It’s not just about convenience anymore. It’s about loyalty, about feeling appreciated. Or maybe I’m misreading it.

    A source close to the deal, speaking on condition of anonymity, suggested that the acquisition was driven, in part, by a desire to compete more effectively with DoorDash and Uber Eats, the other major players in the space. “It’s a land grab,” this person said, “a play for market share, pure and simple.”

    The implications are broad. According to a report from the National Restaurant Association, the restaurant industry is expected to generate $1.2 trillion in sales in 2026. A significant chunk of that will flow through online platforms. And the companies that can best capture and retain those customers will be the ones that thrive. It’s about more than just food delivery.

    An analyst from the Urban-Brookings Tax Policy Center noted that such acquisitions often trigger a ripple effect. “Changes in the competitive landscape can lead to adjustments in pricing, marketing strategies, and even the types of restaurants that thrive,” she explained. “It’s a dynamic ecosystem.”

    The deal also presents some interesting questions about data privacy and customer behavior. Claim has built its business on understanding how people interact with restaurant loyalty programs. The integration of that data with Grubhub’s existing customer information could create a powerful – and potentially sensitive – dataset. That’s a lot of information.

    Still, the market reacted positively, at least initially. Shares of Just Eat Takeaway.com saw a modest uptick following the announcement. Investors, it seems, are betting on the company’s ability to navigate the complexities of the food delivery market and to leverage the potential of Claim’s technology. The restaurant industry is always evolving.

    In the end, it’s a story about adaptation, about the constant push and pull of the market. And the ever-present need to stay ahead of the curve.

  • Emergent Valuation Triples to $300M with $70M Funding

    Emergent Valuation Triples to $300M with $70M Funding

    Emergent’s Valuation Triples to $300M with $70M Funding Round

    In a significant boost for the Indian tech ecosystem, Emergent, a vibe-coding startup, has announced a $70 million fundraise, which has tripled its valuation to an impressive $300 million. This latest investment round underscores the rapid growth and potential of the company within the competitive startup landscape. The funding round included investments from SoftBank and Khosla Ventures, further solidifying Emergent’s position and prospects.

    This news comes as Emergent reports a substantial increase in its Annual Recurring Revenue (ARR), which has scaled to $50 million. The company is now setting its sights on a target of $100 million in ARR by April 2026. This ambitious goal reflects Emergent’s confidence in its business model and its ability to capture a larger share of the market. The funding will likely be used to fuel this expansion, enabling the company to invest in product development, expand its team, and broaden its market reach.

    Key Players and Investment Details

    The recent funding round saw participation from prominent investors, including SoftBank and Khosla Ventures. These firms have a history of backing successful tech ventures, and their investment in Emergent is a strong vote of confidence in the startup’s vision and execution. The involvement of SoftBank, a major player in the global investment arena, adds significant weight to Emergent’s future prospects.

    The $70 million fundraise is a critical step in Emergent’s journey. It not only provides the necessary capital for growth but also validates the company’s achievements to date. The increase in valuation to $300 million is a clear indicator of the market’s positive assessment of Emergent’s performance and future potential.

    Driving Factors and Future Goals

    Emergent’s success can be attributed to several factors, including its innovative approach to coding and its ability to scale its ARR. The company’s goal of reaching $100 million in ARR by April 2026 is ambitious, but given its current trajectory, it appears to be within reach. This growth will likely involve strategic investments in key areas such as product development, sales, and marketing.

    The company’s focus on vibe-coding suggests an emphasis on user experience, design, and overall product appeal, which may be a key differentiator in the market. The investment from SoftBank and Khosla Ventures provides not only financial backing but also access to valuable networks and industry expertise.

    The Broader Impact

    Emergent’s success story is a positive development for the Indian startup ecosystem. It demonstrates the potential for homegrown tech companies to attract significant investment and achieve rapid growth. The growth of Emergent also underscores the increasing importance of coding and technology in the global economy.

    The company’s achievements are a testament to the talent and innovation emerging from India’s tech sector. As Emergent continues to scale and innovate, it is poised to become a significant player in the global tech landscape.

    Source: TechCrunch

  • Emergent Valuation Soars to $300M with $70M Funding

    Emergent Valuation Soars to $300M with $70M Funding

    Emergent’s Valuation Triples to $300M with $70M Funding Round

    In a significant boost for the Indian tech ecosystem, the vibe-coding startup Emergent has secured a $70 million fundraise, catapulting its valuation to an impressive $300 million. This marks a substantial increase, reflecting the company’s rapid growth and the confidence of its investors. The funding round, backed by prominent investors like SoftBank and Khosla Ventures, underscores the increasing global interest in India’s burgeoning startup scene.

    Emergent’s success story is rooted in its ability to scale its Annual Recurring Revenue (ARR). The company currently boasts an ARR of $50 million. With the new capital infusion, Emergent is setting its sights high, aiming to double its ARR to $100 million by April 2026. This ambitious goal demonstrates the company’s commitment to sustained expansion and market leadership. The investment will likely fuel further product development, market penetration, and talent acquisition.

    Key Players and Their Roles

    The recent funding round highlights the strategic involvement of key players. Emergent, the recipient of the funding, is at the forefront, driving innovation in the coding sector. The investment from SoftBank and Khosla Ventures showcases their belief in Emergent’s vision and potential. These investors are known for their strategic investments in high-growth companies, providing not only capital but also valuable industry expertise and networks. This collaborative effort is poised to accelerate Emergent’s trajectory in the competitive tech landscape.

    Why the Investment Matters

    The $70 million fundraise is not just a financial transaction; it’s a testament to Emergent’s innovative approach and market position. The investment allows Emergent to continue its growth trajectory, potentially expanding its services and reaching new markets. The increased valuation also reflects investor confidence and the overall positive sentiment towards the Indian startup ecosystem. Emergent’s ability to attract such significant funding demonstrates its strong value proposition and its potential for substantial returns.

    Looking Ahead

    The future looks bright for Emergent as it aims to double its ARR by April 2026. This aggressive growth target, coupled with the backing of prominent investors, positions the company for continued success. The investment will enable Emergent to invest in its technology, expand its team, and potentially explore new strategic partnerships. As Emergent continues to innovate and grow, it is poised to become a significant player in the global tech market, further solidifying India’s reputation as a hub for technological advancement.

  • Bucket Robotics at CES: Startup Survival & Success

    Bucket Robotics at CES: Startup Survival & Success

    Bucket Robotics Navigates Its First CES: A Startup’s Survival Story

    The Consumer Electronics Show (CES) is a crucible for startups. It’s a place where nascent technologies are unveiled, deals are made (or broken), and the future of innovation is on full display. For Bucket Robotics, a Y Combinator-backed startup, their inaugural CES experience marked a pivotal moment. The focus now is on building the business, securing funding, and forming strategic commercial partnerships.

    The CES Gauntlet

    CES, held in various locations, is a whirlwind of activity. For Bucket Robotics, the event presented a unique set of challenges. The company, like many startups, had to balance showcasing its technology with the practicalities of securing investment and generating leads. The pressure to make a strong impression is immense. (Image: A busy CES exhibit hall with many attendees.)

    The primary ‘what’ for Bucket Robotics at CES was to present its core technology and business model to potential investors, partners, and customers. The ‘when’ was the first CES the startup participated in, and the goal was clear: to move beyond the initial product demonstration and establish a foundation for sustained growth. The ‘why’ behind this push was to ultimately build the business, secure essential fundraising, and finalize commercial deals that would propel the company forward.

    From Showcase to Strategy

    The initial excitement of CES can quickly give way to the realities of the business world. Bucket Robotics, like many startups, likely faced the challenge of translating the buzz from the show floor into tangible business outcomes. This shift is a critical one: moving from the ‘what’ of a product demonstration to the ‘how’ of building a sustainable business. The ‘how’ involves everything from refining the business model and securing funding to building out the sales and marketing infrastructure.

    The Fundraising Landscape

    Fundraising is a constant reality for many startups. CES provided Bucket Robotics with an opportunity to connect with potential investors. The ‘why’ of securing funding is simple: it’s the fuel that drives growth. The ability to articulate a clear vision, demonstrate a market need, and present a compelling financial model is paramount. (Image: A graphic illustrating the funding stages of a startup.)

    Forging Commercial Deals

    Beyond fundraising, CES is a fertile ground for forming commercial partnerships. These deals can range from strategic alliances with established companies to distribution agreements that open up new markets. Bucket Robotics’ success in this area would depend on its ability to identify the right partners, negotiate favorable terms, and demonstrate the value proposition of its technology. The ‘what’ in this case is the commercial deals themselves, and the ‘why’ is to secure market access and generate revenue.

    The Road Ahead

    The journey for Bucket Robotics is just beginning. The insights gained at their first CES, combined with a focused strategy, are essential to navigating the competitive landscape. The ‘what’ in the future will be a continued focus on innovation, customer acquisition, and building a strong brand. The ‘how’ will involve a combination of strategic partnerships, product development, and a relentless focus on execution.

    The experience serves as a reminder that the path to success for a startup is rarely linear. It’s a journey filled with challenges, setbacks, and moments of triumph. For Bucket Robotics, their first CES was a valuable learning experience, setting the stage for future growth and innovation. As they move forward, the company’s ability to adapt, execute, and build strong relationships will be critical to their long-term success. (Image: The Bucket Robotics team celebrating a successful milestone.)

    Source: TechCrunch

  • Bucket Robotics at CES: Startup Survival & Growth

    Bucket Robotics at CES: Startup Survival & Growth

    Bucket Robotics Navigates Its First CES: A Startup’s Survival Guide

    For many startups, the Consumer Electronics Show (CES) is a baptism by fire. The bright lights, the intense competition, and the sheer scale of the event can overwhelm even the most prepared companies. Bucket Robotics, a Y Combinator-backed startup, recently experienced this firsthand. According to a TechCrunch article, their initial foray into CES was a crucial learning experience, setting the stage for their future growth.

    The CES Challenge: More Than Just a Trade Show

    CES isn’t merely a trade show; it’s a crucible. It’s where companies unveil their latest innovations, network with potential investors and partners, and gauge the market’s reaction to their products. For Bucket Robotics, the what was showcasing their technology, the when was at their first CES, and the who was the Bucket Robotics team. The why of attending CES was multifaceted: to build their business, secure funding, and forge commercial deals. This makes CES a critical juncture for any startup hoping to make a splash in a competitive market.

    The TechCrunch article highlights the intense pressure startups face at CES. It’s a high-stakes environment where companies must stand out from the crowd. Bucket Robotics, like many others, had to navigate this complex landscape, balancing the need to attract attention with the practicalities of managing resources and expectations.

    Lessons Learned: Navigating the Startup Journey

    The experience at CES provided valuable insights for Bucket Robotics. The what included the challenges of presenting their technology, managing booth traffic, and effectively communicating their value proposition. The how was through the careful planning of their presence, the training of their staff, and the refinement of their messaging. The why was to improve their business, attract investors, and secure deals.

    The article suggests that Bucket Robotics is now focused on the next phase of their journey. The what includes building the business, seeking funding, and closing commercial deals. The why is to ensure the startup’s long-term success. The when is now, following the CES experience. The who is Bucket Robotics, the startup determined to make its mark.

    Looking Ahead: Building and Scaling

    Bucket Robotics’ participation in CES was more than just a marketing exercise; it was a crucial step in their business development. The what involved the opportunity to showcase their technology and to connect with potential investors and partners. The why was to build the business, secure funding, and strike commercial deals. This is the path many startups follow after the initial buzz of a major event like CES.

    The focus has shifted towards long-term sustainability. The why is the need to develop the product, find investors, and finalize business agreements. The who is Bucket Robotics, now focused on these key areas. The how will involve strategic planning, effective execution, and the ability to adapt to the ever-changing market. The when is now, in the wake of their first CES, as they strive to turn their initial exposure into tangible results.

    Conclusion: The Road Ahead for Bucket Robotics

    Bucket Robotics’ journey through its first CES offers valuable lessons for other startups. The what was the experience of navigating the challenges of a major industry event. The why was to gain exposure, build relationships, and lay the foundation for future success. The who is Bucket Robotics, a YC-backed startup that is now focused on building its business, seeking funding, and closing commercial deals.

    As the article indicates, the company’s next steps will be critical. The what is the execution of their business plan. The why is to achieve sustainable growth and market leadership. With the lessons learned from CES, Bucket Robotics is poised to navigate the road ahead with greater clarity and purpose.

    Source: TechCrunch